Why we do what we do..

We understand that as a store owner/ buyer you are always looking for the "latest and greatest" for your unique customers, and we really love to help you do just that! Family owned and operated, Desden has been the forerunner of combining style and team spirit for nearly a decade. Your customers will appreciate our dedication to "keeping it in the USA", which not only gives you a unique product line, but allows your store to stay on trend with original patterns and new product offerings several times a year.

My husband and I are both designers/artists, so naturally, we love to create, which means answering the question of "what's new" is something we get very excited about! Finding inspiration all around us, (and being the parents of a teenage daughter) allows us to keep things on trend, which means your store can too! You will find it easy to display our brightly colored totes and accessories and honestly collegiate licensed items make some of the greatest gifts. Have a customer who is wondering what to buy for that tricky family member? Ask them where he or she went to college..chances are they would be thrilled over a new apron, tote or cooler emblazoned with their alma mater! Its really an easy sale. We also offer adorable graduation gifts that meet several different price points. You may have noticed that the sorority gift market is on the rise as well, with "bigs" and "littles" , initiation and Bid Day, it seems there is always a need for a fun little make up bag, tote or Fanny pack with their greek letters on it! More than just a collegiate and greek licensed company, our purpose is to go beyond the typical tote with a logo screened on designers, we pay extra attention to all the little details of each and every new product we create. Because our items are not only designed, but also created here in our factory in Texas, we are able to make sure we include all of those little details that make you happy in a tote. You can go to the game, cheer on your team, and not be the one wandering through the parking lot afterwards digging for your keys..we have included pockets and even key holders in our game day bags! My goal in designing is that Desden will be the gift your customers love to give and to carry themselves, its the bag you grab when you are headed out the door for a day of errand running or escaping to the beach!

Please take a look around our website, and as always we WELCOME your feedback! Don't see a school or sorority you'd like to offer your customers? Let us know, we are always adding to our licensed collection. Have an idea for a new product or pattern you would like to see? Email and or call us anytime!
Thanks for stopping by, we look forward to partnering with you!

c a r o l

Update...Since launching in 2007, Desden has grown! We are now licensed for over 40 colleges, 20 national sororities and have expanded our line into the "everyday" market with our collection of lifestyle totes. Our first love will always be bags, but we now offer cooler totes, iphone cases, ipad cases, make up and travel bags and other cute accesories!
We started out with the college fan in mind, but with our ability to create custom totes and other gifts, we now make great items for High School booster clubs, spirit teams and more. Because we are mostly MADE IN THE USA (yay!), we are able to answer the questions of What's New (that we know your customers are asking!) several times a year. We love to create, coming up with new products and patterns is our passion, and our customers love that we are always on trend, so they can be too!

If you are a current desden retailer and would like to be featured on our blog or pinterest page, please contact us at

We'd love to partner with you and as always, we welcome your feedback and suggestions -

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7600 Renwick Drive
Houston, Texas 77081
We are proud to be "keeping it in the USA", thanks for your help in supporting small businesses like Desden!